And they weren’t done letting up as you can guess from looking at the 1991 ad above.
That year, the Sega Genesis actually outsold the SNES by a margin of 2:1 (the SNES landed in North America in August that year) thanks to the Sega’s head start in 1988 and a large library of ready-to-play titles by the time the holidays rolled around. Sega was running hot by 1991 thanks to efforts by Tom Kalinske (hired the year before) and his crack team at Sega of America. The message the ad wanted to send out was clear - if you want to play fun RPGs, the Sega Genesis had your ticket. It also shared page space with three other RPGs: Phantasy Stars II and III and the action RPG, Sword of Vermilion. Fatal Labyrinth got not one, not two, but three whole pages dedicated to wooing RPG fans over to the system.
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